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Latinohood
D&AD, New Blood 2020
Latinohood is a campaign that celebrates Latino brotherhood. By being part of the culture, we observe the rivalry that exists between the countries of the continent. Such clash is dismantled when Latinos find themselves in different environments and realize their similarities outshine their differences. This campaign is a celebration of Latino culture and its borderless aspects. Pop-Latino music then becomes a medium to inspire through lyrics our bond and create consciousness in the young Latino.
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Media: Social Media, Experiential
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Creative Partners: Ana Cristina Quintero, Paula Vega
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